A guide to property PR

In January Liz Male and I signed a contract with Routledge for Best Practice in Property and Construction PR [working title] which will be published in February 2020.  It is an edited compilation of essays on PR, each covering a specific aspect of the property sector.

This page is intended for those interested in contributing a chapter to what we hope will be regarded as the property and construction PR ‘bible’.

In addition to some introductory chapters, conclusions and appendixes by the authors, the proposed chapters are:

  • Architecture
  • Building products
  • Commercial development
  • Construction
  • Energy and utilities
  • Engineering
  • Estate agency
  • Estate management
  • Housing associations
  • Industrial
  • Infrastructure
  • Interior design
  • Large scale housing-led / mixed-use schemes
  • Local authorities as developers
  • Luxury residential
  • Neighbourhood Planning, Community Land Trusts and aspects of Localism
  • Offsite manufacturing
  • Planning
  • Property consultancies
  • Property services
  • Property trades
  • PropTech
  • Retail
  • Student housing
  • Technology for construction
  • The construction supply chain

If you are interested in contributing content which is not listed, please email me.

It is anticipated that each chapter will be 2,000 – 4,000 words and will include some or all of the following:

  • The context for PR within this specific area
  • What has changed in the past decade
  • Relevant legislation impacting on work of this nature;  current debates / discussions / changes that are affecting change in this sector
  • How a strategic approach is implemented (eg, consideration of research, formation of aims and objectives, putting in place a strategy, evaluation);  communications models / theory used to support practice
  • The wide-ranging techniques which may be deployed
  • How creativity is used to benefit the strategic aims
  • Mitigating risk – common problems;  how they can be resolved
  • Looking ahead – what is likely to change in the future either in relation to external factors (political, economic, social, technological) or developments in the way in which tactics are implemented
  • Case studies
  • Top tips
  • Further reading

Contributors will need to be able to demonstrate their experience in their specific subject through case studies, and should either work (or have worked) recognisable companies within the specific sector (whether in-house or as a consultant).  Further support such as a suggested structure can be provided, and we will be happy to speak to contributors directly to advise.

Copy-writing services
Should individuals wish to put their name to a chapter but lack the time or skills to write it, a ghost-writing service (based on an interview and provision of case studies) is available.

Useful documents
We have produced a short guide for chapter authors, which we hope you will find useful and as comprehensive as necessary.  However, if you wish read up on Routledge’s stipulations in relation to style, permissions, legalities and production process, you can view the Taylor & Francis Instructions to Authors.

Timing & next steps
If you’re interested in contributing a chapter, please contact me (penny@pnprlimited.co.uk / 01480 471000).  We will ask you to complete a short questionnaire, which must be returned by 1 April 2019.  Completed chapters must be received by 30 June 2019.

The CIPR, and property and construction industry organisations, believe this to be a much needed book and we anticipate that it offers numerous promotional benefits both to the individual contributors and their companies, and to the sector at large.

Once published, the book will be promoted by the CIPR, Routledge’s marketing team and the authors through events, media coverage, social media and other means.  Additionally, Routledge is keen to include companies’ logos on the cover.


Finally, please also feel free to pass this link on to anyone else you think might be interested.  Thank you!