With my second book, Promoting Property, published and the height of the first national lockdown, I was delighted when Women in Property offered to host a webinar based around the book’s content.

I gave an overview to the book’s content and addressed three key themes that run throughout the book:

• The ever-changing context for property PR
• The challenges that are faced, and how they can be overcome
• The benefit of a clear strategy to co-ordinate property PR

These themes are explored in more detail in some of the blogs on this website, including:

• Multi-disciplined organisations and the need for a strategic approach
• The content explosion: a challenge and an opportunity for property PR
• How will property PR continue to change?
• Change in property communications
• Property consultancies and the online revolution
• Change in property communications
• The evolving role of the property PR practitioner
• The changing role of the property professional and the role of PR
• Change in the property media
• The content explosion: a challenge and an opportunity for property PR
• The changing role of the property professional and the role of PR
• Change in the property media
• Multi-disciplined organisations and the need for a strategic approach

And more to come!

Find out more about Promoting Property here.