10 property PR facts and figures

Did you know…?

On property values

  1. The world’s real estate is worth US$280.6 trillion: on average 3.5 times GDP and significantly more so in Europe, China / Hong Kong and North America.
  2. In the UK, the total stock of property assets has grown at an average rate of 6.1% over 30 years – close to double the rate of inflation.

On new homes

  • 87% of new buyers would ‘recommend their builder to a friend’; over 90% of those who bought a new build home would buy new again and 86% were satisfied with the quality of their new home.

On property companies’ reputations

  • A significant proportion of a company’s value – around 28% – is accounted for by its reputation.

On online comms

  • In the last two years alone 90 per cent of the current data in the world has been generated.
  • It has been predicted that video will account for over 80% of all internet traffic by 2021

On property PR

  • Of the UK PR and communications industry (which is worth £14.9bn and employs more than 95,000 people) approximately 17% now work in property and construction

On PR working practices

  • 18% of PR professionals work for consultancies, whereas 82% are based in-house.
  • Only 8% of the PR consultants questioned now meet journalists face-to-face, while a third use social media to contact journalists.
  • 34% of PRs say that journalists are less important to them because of social media.

This and many more facts and included (together with their sources) in Promoting Property:  insight, experience and best practice, published by Routledge on 30 April.