Based on the conception and evolution of Kamma (formerly GetRentr), this chapter considers the adoption and promotion of proptech in a B2B context, specifically in the private rented sector. It describes the currently fragmented nature of proptech and describes the PR tactics and strategies that can be adopted to help drive behaviour change.

The senior PR and marketing manager for Kamma, Louise specialises in technology marketing – specifically product launches and creating new markets for large global companies and growing tech firms. Louise’s background includes global campaign development and product launches and execution for global leaders Cisco Systems, Vodafone, EE and BlackBerry.