Your company’s reputation is being formed whether or not you have a strategy in place to control it!
Whatever your company’s size and status, the following tactics can be used to build an impressive corporate reputation:
- Communicating with your peers online, through a corporate website, LinkedIn or Twitter
- Networking offline – at conferences, exhibitions, awards ceremonies and functions
- Hosting and attending roundtable discussions
- Developing and maintaining a corporate identity which reflects the character and quality of the business
- Achieving and promoting awards and accreditations
- Promoting corporate news such as promotions, expansion, new products and corporate social responsibility (CSR) initiatives