Communicating Construction: insight, experience and best practice is the companion book to Promoting Property: insight, experience and best practice and is due to be published in late Spring 2020.
The book explores the wide-ranging elements of PR and communication in the UK construction industry, with a strong emphasis on communications theory, strategy and technique.
It begins with an introduction to the construction industry and its specific communications challenges, including initiatives to tackle the image of construction. Subsequent chapters provide perspectives and lessons from contributors in architecture and planning, building consultancy, ConTech, engineering, major contractors and specialist subcontractors, and the promotion of building materials and sustainability in the built environment.
The book concludes with insight into future change, both for the construction industry and the communication function within it.
This book is essential reading for all construction PR teams, students studying both for built environment and PR/marketing degrees and CPD courses and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.
Architecture – Dan Gerrella
Building consultancy – Tom Smith
Building products – Louise Matthews
Construction: major contractors – Andrew Geldard
Construction: specialist contractors – Cathy Barlow
Contech / BIM – Paul Wilkinson
Engineering – Jo Field
Planning – Penny Norton
Sustainability – Liz Male