Property PR Hub | Page 11

PNPR is delighted to launch ConsultOnline:  21st Century Public Consultation. ConsultOnline is a unique online consultation service which enables developers to consult very effectively and cost efficiently with a specific local community as is required for a planning application. ConsultOnline uses a comprehensive website, email and social media and the process has the benefits of ...

Increasingly companies across all industries – not least the construction and property industry – are being given a rude awakening to the importance of understanding and implementing corporate social responsibility. On the plus side, however, CSR is not a management tool necessarily requiring new staff structures and substantial resources: many of us are already practicing ...

The old fashioned NIMBY has now grown into a media-savvy, computer literate expert, able to fight anything and everything that he or she feels is going to affect their back yard. Through the introduction of localism and local authorities’ increased use of online media, the requirement for developers to consult with local people is greater ...

Are public meetings in draughty church halls a thing of the past? The public consultation campaigns that I have run recently have undergone radical transformation.  Advances in internet communications and social media have created the means for consultation to evolve into something more responsive, more adaptable and more cost effective than unruly public meetings. But ...

The big exhibitions come around each year with what might feel like increasing regularity – and perhaps monotony. But don’t allow this year’s stand, seminar or hospitality event to become only a slight modification of last year’s. Exhibitions are the best public relations vehicle that many products and industries have available to them. They present ...

Download this article as a PDF The internet is possibly the most powerful communications tool available and with websites costing from as little as £500, one of the most cost effective. It is also fast growing, and as the net’s users double every 100 days, the issue that concerns even the smallest of companies is ...

Download this article as a PDF As every developer knows, the reaction of a local community to a planning application can ultimately dictate its success. It is also true that community relations can make or break a company. Developers may view local power as a danger, a force that must be contained or crushed. But ...

Online communication is transforming public consultation, presenting new opportunities to developers and making the process both more effective and more efficient. Localism necessitates increased communication with local residents and clients are presented with a multitude of new means by which to consult. Those developers who have been hibernating during the economic downturn are waking up ...

Download this article as a PDF “It’s what my teenage kids use”, or “It’s a waste of time”, is how some in the property industry have responded to the introduction of social media of social networking in a business context. Perhaps this is because this communication innovation is – ironically –badly branded. It belittles the ...

Marketing, advertising and PR are each used in varying degrees when promoting a new product. The extent to which each is deployed is generally based on the nature of the product, its target audience and the level of awareness that already exists. But ultimately the three should work effectively together. Messages and corporate style should ...

Companies may struggle to feature on the news pages of trade journals and become increasingly frustrated when their news releases appear to be ignored. In the vast majority of cases the reason is simply that many news releases fail to contain real news, or that news value can be hard to identify. A news release ...