Property PR Hub

Excellence in Property PR requires continual evolution

Following the publication of Promoting Property:  insight, experience and best practice, it is interesting to consider how the promotion of property is likely to continue to change.  Based on the successful publication of this book, I’m already compiling thoughts for a second edition! First, the product itself is continually evolving. Changing approaches by policy makers, ...
Property PR Hub

A strategic approach to consultation

In consulting on a specific proposal, the logical sequence of a strategy, however wide-ranging the involvement activities, establishes clear aims and objectives, enabling the development team to share values, expectations and understanding with local residents and organisations. A strategy is also the best means of identifying relevant issues, which provide context and insight as the ...
Property PR Hub

Does a consultation need a strategy?

The simple answer, from my point of view is yes – all good consultations will have a consultation strategy. A strategy puts in place clear aims and objectives which ensure that the consultation team shares values, expectations and understanding. It also ensures that a wide range of relevant factors are identified at the start of ...
Property PR Hub

Online consultation and accessibility

Online consultation is increasingly popular for many reasons, one of which is accessibility:  parents of young children, the very old and the disabled, not to mention the time poor and commuters have all used online consultation as a means to engage on a development proposal. But if online consultation is to be truly accessible – ...
Property PR Hub

Reporting negative responses to a consultation

Well run campaigns in opposition to a future development, particularly petitions, can cause considerable harm to reputation.  But fortunately planning bodies acknowledge that consultation is not a vote and that decisions should not be based solely on numbers. And the historic emphasis on the statistical analysis of responses has changed with the advent of various ...
Property PR Hub

The disappointed consultee – remedies and mitigation

Consultation results are likely to disappoint local residents if the consultation has not been publicised adequately, opportunities for involvement are limited, consultation tactics are half-hearted and comments are not listened to. Disappointment can fuel negativity – sometimes online, sometimes in the local media – and may well coincide with the point at which the planning ...
Property PR Hub

What is community?

What is meant by ‘community’ and whether ‘community’ does it have any real meaning in the twenty-first century?  The Oxford English Dictionary[i] describes ‘community’ as: ‘a body of people living in one place, district or country’, and, ‘a body of people having religion, ethnic origin, profession etc in common’. In planning, we tend to regard ...
Property PR Hub

What is the point of public consultation?

There is no point of public consultation – unless you know what you should be consulting on Articles on consultation in planning frequently focus on the methodologies used (online versus offline) and the potential to reach wide-ranging stakeholders (the ‘hard to reach’ or ‘seldom heard’). Perhaps more importantly – or at least an important initial ...
Property PR Hub

Why invest in community relations?

When a pre-planning consultation over and planning consent won, a significant amount of community engagement is complete.  But as the new scheme moves into the construction phase, community engagement too enters a new phase.  A successful pre-planning consultation will have created a good foundation for the next stage of engagement.  But rather than a continuation ...
Property PR Hub

Selling a property service

In the property industry we are used to promoting bricks and mortar. This has the benefit of a geographical location and ‘milestones’ such as planning consent, public consultation events, ‘ground-breaking’ and ‘topping out’ celebrations. When promoting the attributes of a property consultancy – that is, the ability to provide property advice, we are rarely involved ...
Property PR Hub

The Future of the Planning System in England: a response to the Commons Committee report from a consultation perspective

Yesterday the House of Commons’ Housing, Communities and Local Government Committee issued a first report on The future of the Planning System in England.  This follows the 2020 Planning White Paper, Planning for the Future which proposed some radical changes to the planning system. In March this year, while researching People in Planning: Considering Consultation ...