Property PR Hub | Page 8

Increasingly companies across all industries – not least the construction and property industry – are being given a rude awakening to the importance of understanding and implementing corporate social responsibility. On the plus side, however, CSR is not a management tool necessarily requiring new staff structures and substantial resources: many of us are already practicing ...

Are public meetings in draughty church halls a thing of the past? The public consultation campaigns that I have run recently have undergone radical transformation.  Advances in internet communications and social media have created the means for consultation to evolve into something more responsive, more adaptable and more cost effective than unruly public meetings. But ...

The big exhibitions come around each year with what might feel like increasing regularity – and perhaps monotony. But don’t allow this year’s stand, seminar or hospitality event to become only a slight modification of last year’s. Exhibitions are the best public relations vehicle that many products and industries have available to them. They present ...

Download this article as a PDF The internet is possibly the most powerful communications tool available and with websites costing from as little as £500, one of the most cost effective. It is also fast growing, and as the net’s users double every 100 days, the issue that concerns even the smallest of companies is ...

Download this article as a PDF “It’s what my teenage kids use”, or “It’s a waste of time”, is how some in the property industry have responded to the introduction of social media of social networking in a business context. Perhaps this is because this communication innovation is – ironically –badly branded. It belittles the ...

Marketing, advertising and PR are each used in varying degrees when promoting a new product. The extent to which each is deployed is generally based on the nature of the product, its target audience and the level of awareness that already exists. But ultimately the three should work effectively together. Messages and corporate style should ...

Companies may struggle to feature on the news pages of trade journals and become increasingly frustrated when their news releases appear to be ignored. In the vast majority of cases the reason is simply that many news releases fail to contain real news, or that news value can be hard to identify. A news release ...