Property PR Hub | Page 4

My recent blogs have described both the external and internal forces shaping the property sector, and therefore the role of property PR.  I now go on to consider the way in which PR itself is changing the way in which we work. As very chapter of my book Promoting Property:  insight, experience and best practice, ...

My book Public Consultation and Community Involvement in Planning: a twenty-first century guide looks in detail at the way in which consultation has changed so far this century.  From an increased use of co-production resulting in a more qualitative approach, to significant advancements in online consultation, change has been substantial. Looking ahead, is consultation likely ...

Today’s PR consultants are brand ambassadors, social media experts, data analysts, content marketers, crisis managers, boardroom advisers and trend spotters in addition to the tasks associated with their traditional role and there is undoubtedly greater integration between PR, digital and marketing functions. Taking into account the wide range of responsibilities, communications tools and tactics that ...

Much has been written about the impact of Artificial Intelligence (AI) on the property profession. There is no question that data acquisition has become significantly more efficient as a result of technology, and there is concern that this could result in substantial change to some professions. Now more than ever, property companies must become agile ...

Understanding of the potential challenges from the outset is necessary in order for them to be addressed – so what are the reasons for common problems? Access Failure to engage with a wider audience, specifically the ‘hard to reach,’ and to gain responses from the ‘silent majority’. Apathy and consultation fatigue. Clarity A lack of ...

No media has been immune from the online revolution which has led to the replacement of paper with digital, the rise of blogs, video and podcasts and the introduction of interactive forums and infographics. In a survey carried out by Cision UK, only 8% of the PR consultants questioned said that they now meet journalists ...

The amount of data being produced each day is growing exponentially: according to Science Daily over the last two years alone 90 per cent of the current data in the world has been generated. Partly due to the ease of posting information online, the amount of content produced by property consultancies has increased considerably. A ...

Ideally the early stage of strategy formation in a consultation programme should assess the context of the consultation as broadly as possible to ensure that all factors are taken into account. Useful methods for situational analysis are the PEST (political, economic, social, and technological) and SWOT (strengths, weaknesses, opportunities, threats) methods. Stakeholder analysis is central ...

So far this century, we have experienced a huge increase in the number of consultations ending up in the courts. The Consultation Institute, specifically its two-day The Law of Consultation training course, provides a very comprehensive overview. Several of the examples featured involve planning and development. Due to the absence of a requirement to consultation ...

In recent blogs, I’ve focussed on my work with the Environmental Working Group of The Consultation Institute and the need for a clear strategy. In the time that we’ve been planning our work, Covid-19 has changed everything, and it’s certainly had a significant impact on discussions about climate change.  The points below show just a ...

Last Tuesday I spoke at a Women in Property webinar on the subject of property PR. For an audience of property experts, I thought it would be interesting to look at the property lifecyle, which was familiar (in varied forms) to them all, from a communications perspective. There is possibly no better way to demonstrate ...

Following on from my earlier blog about the need for a comprehensive engagement strategy on climate change issues, I plan to look at some of specific elements of the strategic framework in a bit more detail, starting with messaging. Climate change is such a broad subject, it’s not surprising that it has many conflicting messages ...